ABOUT US

Redeem was created with the aim of bringing Brazilian culture into the European streetwear scene.
 
We want to highlight the lives of young disadvantaged Brazilians , providing recognition and access for them. 
 
The brand's concept revolves around the reality and experiences of these young people, bringing abstract and figurative cultural references in the pieces that represent this. 
 
Our slogan “Light The Candles” in Portuguese “Acende A Vela” was inspired by a slang phrase that carries a double meaning, we use it  to reinforce our concept and identification.